CEGROBB is the Alliance of European Drink Distributor Associations

CEGROBB represents European beverage wholesalers as their official representative, aiming to promote fair pricing mechanisms, favorable legal frameworks, and customer protection measures. We engage in various advocacy efforts such as participating in industry forums, collaborating with stakeholders, and enhancing their brand reputation through public relations activities.

Our Association seeks to create a sustainable and competitive market that benefits all stakeholders, including customers and the wider European community. CEGROBB emphasizes the significance of the role of beverage wholesalers in intercommunity trade to the European Commission, and supports the current European competition policy. As an Association we believe that wholesalers play a crucial role in addressing the negative impacts of industrial concentration.